View Mobile Site

CAST looks to reduce DUIs, underage drinking in Kershaw County

Posted: December 20, 2011 3:15 p.m.
Updated: December 21, 2011 5:00 a.m.
/

Sullivan Spradley, son of Tonya and Tim Spradley, was killed by a drunk driver in 2005. The Spradleys are involved with the Kershaw County Community Action for a Safer Tomorrow (CAST) coalition to help make the community a safer place.

View More »

Tim and Tonya Spradley stood with their family in front of a camera on a clear day in November.

But it wasn’t for a traditional family portrait.

Sullivan, the Spradleys’ oldest child, was unable to be there.

In 2005, Sullivan was killed by a drunk driver just down the road from the Spradleys’ home in Lugoff.

The family was making a statement to the community: don’t drink and drive.

The Community Action for a Safer Tomorrow (CAST) coalition was formed in 2010 with a grant coordinated through the Alpha Center.

“The overall goal of CAST is the elimination of impairment on our roads,” Tina Griggs, CAST coordinator, said. “That includes drivers under the influence of alcohol and other drugs of abuse.”

Kershaw County was awarded this grant because statistically, it has a higher number of DUI fatalities than other counties, she said.

The CAST coalition recently launched an advertising campaign with both TV commercials and billboards around the community.

The commercial, produced by Kirk Mays, shows a young man and his friend injured after he decided to drive while under the influence of alcohol.

The clips take the viewer through all the emergency steps, from the first responders and the coroner to the morgue, with each person asking “What’s it going to take to get your attention?”

The Spradleys are featured in the final scene saying, “Our families are COUNTING on this getting your attention!”

The script was written by Lugoff Fire Chief Dennis Ray.

“It’s important for everyone to understand how driving under the influence hurts the entire community. We want to make that point loud and clear,” Ray said.

According to Cheryl Jones, leader of The Compassionate Friends Midlands chapter, as well as a member of the CAST coalition, said her heart was breaking for the Spradleys while the commercial was being filmed.

“They stepped out of their comfort zone, even though it hurt, for this because they knew it would have a lasting impact on the public. They saw they had a chance to make a difference,” Jones said. “My heart was breaking while I watched them.”

Jones, who also lost a son to a drunk driver, said there is no excuse for driving under the influence.

“If someone can take the time to get dressed and make plans to go out, they can make time to get a designated driver,” she said. “The CAST coalition has done a wonderful job of reaching out to the community. It’s really taken everyone in the community to come together to make this happen.”

Jones also said she thinks CAST is one of the best things to come to Kershaw County.

“I see a positive future for safer roads  in our county because of all the people and the hard work involved,” she said.

To view the commercial, visit Kershaw County CAST’s Facebook page.

Comments

Commenting not available.
Commenting is not available.


Contents of this site are © Copyright 2018 Chronicle Independent All rights reserved. Privacy policy and Terms of service

Powered by
Morris Technology
Please wait ...