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Chamber launches interactive website

Posted: December 30, 2011 3:51 p.m.
Updated: January 2, 2012 5:00 a.m.

The Kershaw County Chamber of Commerce launched an interactive website in December to digitally promote a newly updated community map.

The new site allows Kershaw County residents and visitors to find Kershaw County businesses on their computers and wireless mobile devices.   

Kershaw County hasn’t produced a county map since the fall of 2007, said Chamber Director Liz Horton. Horton worked with Village Profile to create both the map and the website. Village Profile publishes 1,400 chamber of commerce publications, according to its website. 

Some businesses, such as Davis Disposal of Lugoff, had Village Profile create the ad they used for the county map. Village Profile and Davis Disposal worked together for two weeks to create the final ad, said David Disposal secretary Amy Frieb.

“It’s good for advertisers and businesses,” Horton said. “A lot of people are using the Internet, so if they don’t want to get a map they can go online.”

The website features an advertiser directory, utilizes Google Maps and offers an electronic download of an e-book, which includes a list of Kershaw County businesses. Village Profile created a mobile version of the site and is in the process of creating a mobile app for iPhone and Android smartphone users. Those who visit the chamber’s website on mobile devices will soon be able to access a more user-friendly mobile version, Horton said.

Horton and Village Profile have been planning the map, released just two months ago, since February of 2011. An updated map will be published every other year, Horton said.

Billy Watkins, financial adviser for Edward Jones, placed his “standard Edward Jones-approved” ad in the county map because of its “shelf life,” which met one of the criteria he looks for when investing money into advertising.

“I look for things with quality,” said Watkins, before mentioning that he was “happy with the map.”

With just under 500 members, the chamber is currently planning and making preparations for the next year. The chamber anticipates several spring social events and is gearing up for a social media seminar in January.

“The big focus in 2012 is educating members of the chamber,” Horton said.

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