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KC Library to host ‘Kindie Rock’ Monday at the FAC

Posted: January 19, 2012 2:02 p.m.
Updated: January 20, 2012 5:00 a.m.

“Kindie rock” may not be the most commonly known type of music, but that might be changing. Defined by its use of themes for children younger than 10, but in a style that can be enjoyed by parents as well people of all ages, “kindie rock” is one of the fastest growing segments of the music industry. Kershaw County residents will get a chance to explore this new genre of music themselves, for free, when the nationally recognized group Gustafer Yellowgold performs at the Fine Arts Center (FAC) of Kershaw County Monday, Jan. 23 at 6:30 p.m.

“This show will be well worth staying up past your bedtime,” said Amy Schofield, director of the Kershaw County Library, who partnered with the Fine Arts Center to bring Gustafer Yellowgold. “The show is pretty magical. Morgan Taylor, the creator of Gustafer Yellowgold is both a musician and artist. While he sings, an animated story plays out behind him on a large screen, telling the scory of Gustafer Yellowgold, a creature from the sun who longs to visit earth, and makes strange friends along the way. The focus is on combining wonderful music with an entrancing story -- kids and adults will love it.”

Taylor began performing music in the 1980s, and has shared bills with artists such as Bob Dylan, Lisa Loeb, Matthew Sweet, and Nathalie Merchant, among others. Taking a rest from the “normal” world of rock music, Taylor began drawing what would become the Gustafer Yellowgold videos as a picture book project in winter 2004. Since then, Gustafer has gotten a lot of acclaim. Entertainment Weekly stated that Taylor had “tapped into some pleasure center in the brain -- both adult and kid” and gave it a Grade A. He’s received similar accolades from national publications including the Washington Post, Variety, Parenting magazine and Time -- which described a Gustafer Yellowgold performance as a cross between Dr. Seuss and a Yellow Submarine. Most recently “Mint Green Bee” from Gustafer Yellowgold’s Wide Wild World CD was a Grand Prize Winner in the Children’s Category of the John Lennon Songwriting Contest.

For more information about the Gustafer Yellowgold performance, visit the Kershaw County Library website at www.kershawcountylibrary.org.

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