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Third Lugoff dealership comes under family umbrella

Posted: January 19, 2012 5:07 p.m.
Updated: January 20, 2012 5:00 a.m.
Keri Todd Boyce/WWC

Mark Mason Sr. (right), the owner of Lugoff Ford and Lugoff Toyota, stands beside his son-in-law, Joel Wind (center), and his son, Mark Mason Jr., in the lot of his recently purchased dealership, Carolina Chrysler Dodge Jeep Ram. All three dealerships are now owned and operated by the family. The business name, staff and services will remain the same, but a new faзade is planned and dealership hours will change to align with the schedules at Lugoff Ford and Lugoff Toyota.

The owner of Lugoff Ford and Lugoff Toyota, Mark Mason Sr., recently purchased a third dealership in the Lugoff community -- the Carolina Chrysler Dodge Jeep Ram, located across from Lugoff Toyota on U.S. 1.

“It really just made sense for us to make this move. All the pieces fit together,” Mark Mason Jr. said.

Mason Jr., along with his father and his brother-in-law, Joel Wind, own and operate the three dealerships as a family.

The family first got into the Lugoff car business in July 2008, when they purchased Lugoff Toyota. The following October, they bought Lugoff Ford. Now, a little more than three years later, they are expanding again.

The family bought Carolina Chrysler from Deryel Cumbie and Scott Kirkpatrick Jan. 3, and they are  confident customers will see a smooth transition in ownership.

“The name of the business, the staff and all of the services will remain in place,” Mason Jr. said. “Really, the biggest change will be the store hours.”

Carolina Chrysler’s hours will now reflect the same hours as Lugoff Ford and Lugoff Toyota, open from 9 a.m. to 8 p.m. Monday, Tuesday, Thursday and Friday; 9 a.m. to 6:30 p.m. Wednesday and Saturday; and closed on Sunday.

Other than store hours, Mason Jr. said redecorating would be in order. Soon, the dealership will be sporting new flags and streamers, as well as a new façade out front.

Wind, now the general manager of Carolina Chrysler, said the dealership will still offer quality customer service and certified technicians.

“The customers shouldn’t really see a big difference in services,” he said “Only that our family will be able to better serve Lugoff and the surrounding communities.”

The three dealerships employ 88 people, and sold more than 3,000 vehicles in 2011.

“That’s not too bad coming out of Lugoff,” Mason Jr. said.

 Combined, the dealerships have $12 million worth of new inventory and $4 million of used inventory. 

And the new Carolina Chrysler isn’t the only way the family is expanding the Lugoff car business. Mason Jr. said they have plans to start construction at the Lugoff Toyota dealership within the next six months to provide more room for growth.

Mason Jr. is the general manager for Lugoff Ford. Tom Hill is the general manager for Lugoff Toyota.

“We’re excited to have the opportunity to continue to support local vendors and local banks,” Mason Jr. said. “We’re very proud to be a part of the Lugoff community.”


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