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Midlands Gives helps FAC, others

Posted: May 13, 2014 2:33 p.m.
Updated: May 14, 2014 5:00 a.m.

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On May 6, seven Kershaw County nonprofit organizations participated in Midlands Gives, a 24-hour online giving campaign sponsored by the Central Carolina Community Foundation. A total of 150 nonprofit organizations from nine counties in the Midlands participated in the fundraising event. Kershaw County ranked fourth highest in raising donations with a total of $13,779 and 136 donors by the end of the 24-hour period.

United Way of Kershaw County (UWKC) President Donny Supplee first heard about Midlands Gives through the South Carolina Association of Nonprofit Organization. Supplee invited Kershaw County nonprofits to learn more about Midlands Gives and about fundraising for their organizations. Before Midlands Gives, the Central Carolina Community Foundation hosted workshops for nonprofits interested in participating.

Participating Kershaw county nonprofits hosted a “Giving Station” at TruVista’s Springdale Drive office in Camden to provide assistance for online giving as well as information about the charities.

“We did an awareness campaign collectively as a community. We thought that would help people to learn more about us. We wanted to introduce people to giving online,” Susan Witkoswki of the Community Medical Clinic of Kershaw County (CMCKC) said.

“We decided to pool our efforts at TruVista. We broadcasted live and had people come by. It was fun … we would definitely do this again. We had a great sense of camaraderie on site,” Aleisa Mckim, executive director of the Midlands Women Center, said.

“I think we had a good team effort,” Supplee said of the county collaboration. “The money raised was great but it was also great to get the word out about what we do.”

Donors could give money to a specific organization or to multiple organizations with a minimum donation of $20.

The Fine Arts Center (FAC) of Kershaw County received the most donations, $4,240, from the most donors. That earned the FAC the Counter Leader prize of an additional $1,000 from the Central Carolina Community Foundation.

“We were the No. 1 donor in Kershaw County. It was very close with United Way. We’re very excited” FAC Director of Marketing Jane Peterson said.

Peterson said the FAC mailed postcards to donors asking them to participate in Midlands Gives. She said most of the donations were local though some came from as far away as California, New Jersey and Texas.

“Four or five people gave checks, some weren’t comfortable giving online,” Peterson said about donations from some people who wanted to help but decided not to give online.

For the FAC, the money raised from Midlands Gives will go towards the general operating expenses.

For the CMCKC, the money will also go towards its current fundraising campaign.

Other nonprofits had special projects that the money raised will go towards.

The UWKC will use the funds raised from Midlands Gives for its men’s homeless shelter, Shelter from the Storm.

“We don’t have any budget for Shelter from the Storm. We started that on faith as a gift from a school… The funds are needed to help it operate,” Supplee said.

The Midlands Women Center will put the money it raised towards its first ultrasound machine

As with the FAC, the Midland’s Women Center received additional money from donors after Midlands Gives.

“We are really excited. I just received a check for the center in matching funds (from the amount raised for Midlands Gives). Midlands Gives turned out to be quite a blessing,” Mckim said.


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