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Tourism director

Posted: June 3, 2014 10:10 a.m.
Updated: June 4, 2014 5:00 a.m.

Tourism is more important than ever before to our economy, not just in the city of Camden and Kershaw County, but throughout South Carolina and the Southeast. It is especially important to Camden, however, as the general economy has remained sluggish despite recent turnarounds.

That is why we applaud the hiring of Suzi Sale as the city and county’s new tourism director. Sale will work directly for the city, but also assist the county since a portion of her salary is paid for by Kershaw County. What’s nice is that she has a long history with Camden. She joined her parents as a child on travels through South Carolina, including Camden; her parents renovated and sold a home on Fair Street; and Sale, herself, is a former owner and operator of The Camden House Bed and Breakfast Inn.

“Camden has been special to me since I was a child,” she told us in an interview.

All that means that Sale not only has a connection to the city, but, should have a good understanding of Camden’s needs in this arena.

We are just as impressed with her professional credentials with 25 years of experience: vice president of corporate marketing and communications for EDENS; owner, operator and developer of real estate; vice president and group practice leader for Hill+Knowlton Strategies; global public relations consultant; marketing and public relations director for Seabrook Island and Amelia Island plantations; and president of her firm, Susan Sale & Company, where she led marketing, advertising and public relations activities surrounding the development and opening of the Village at Sandhill.

Sale has already conducted a communications audit to evaluate what the city is saying about itself and plans to implement recommendations from Arnett Muldrow concerning use of the new “Camden: Classically Carolina” brand. She also said she plans to create a map showing all of Camden’s tourism-related amenities, from museums to parks to shops and restaurants.

These all sound like good first steps and we are hopeful about Sale’s ability to turn what Arnett Muldrow put on paper, so to speak, into tangible economic returns.

We welcome Sale back to Camden and wish her and the city the best as she begins this new phase in Camden’s quest to become a solid tourism destination.

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