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Negative ads

Posted: July 29, 2014 10:11 a.m.
Updated: July 30, 2014 5:00 a.m.

Kershaw County residents are getting ready to face what other voters across the country are going to see in the next few months: an onslaught of political ads, many of them nasty in character, and a high percentage of them paid for not by candidates but by special interest groups which have amassed millions upon millions of dollars to spread their messages. And, of course, the bulk of those messages will be negative. These groups are both Democratic and Republican, conservative and liberal. Altogether, according to news reports, such factions are going to buy $2 billion worth of ad time in congressional races; that’s up 70 percent from the 2010 mid-term elections.

Here in South Carolina, we won’t be deluged as much as some states which are experiencing highly charged, competitive races; neighboring North Carolina is one, where Sen. Kay Hagan could be the key to Democrats being able to hold onto control of the U.S. Senate. The result of all this political pontificating will be a tuning out by many voters who simply grow weary of being bombarded by negative advertisements.

But still, we’ll get our share. The attack ads are emblematic of what our political culture has become – diatribes of insult and criticism. We hope you’re familiar with the “mute” button.


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