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City closer to reaching goal on wayfinding signage project

Posted: November 19, 2015 5:12 p.m.
Updated: November 20, 2015 1:00 a.m.
Jim Tatum/C-I

Camden City Council members and staff look over a map of the city showing locations for the first phase of new sign installations. Those taking a look are (from left) Councilman Jeffrey Graham, Councilwoman Deborah Davis, Mayor Tony Scully, Councilwoman Alfred Mae Drakeford, City Clerk Brenda Davis and Councilwoman Laurie Parks.

The city of Camden is poised to take another important step with its Wayfinding sign project.

Camden City Council heard -- and saw -- an update on the project, presented by Assistant to the City Manager Caitlin Corbett and Tourism Development Director Suzi Sale during its Nov. 10 work session.

The project stems from the city’s Tourism Strategic Plan, which recommends developing and placing interpretive signage around Camden and incorporating the city’s tourism brand standards. The idea is to give visitors a medium for exploring what Camden has to offer underpinned by its “Classically Carolina” brand. 

 The city partnered with SkyDesign, an Atlanta, Ga., firm, to develop a signage program throughout the city consisting of gateway signage, directional signage, historical markers, neighborhood markers, pedestrian kiosks and other items to enhance visitor experiences and ease travel around the city.

According to Corbett and Sale, Camden is now ready to move forward with the fabrication and installation of some 279 signs at a cost of about $750,000. The signs range from larger primary and secondary gateway signs to street signs, they said.

The first group of signs will be mostly installed in areas from I-20 to Dusty Bend. The breakdown for the signs is as follows:

• 2 primary gateway signs, to be placed on U.S. 521 at I-20  and on U.S. 1 near the Wateree River Bridge

• 2 secondary gateway signs at U.S. 1 near the airport and U.S. 521 just north of Dusty Bend

• 42 vehicular directional signs, which will direct motorists to places of interest, such as the Town Green and Fine Arts Center of Kershaw County

• 4 building site signs, to be placed at Camden City Hall, Camden Archives and Museums, Camden Police Department and Camden Fire Station No. 2 in Dusty Bend

• 3 pedestrian kiosks containing maps and information for tourists placed at the Kershaw County Chamber of Commerce and Visitors Center, the intersection of Broad and Rutledge streets, and at the Camden Archives and Museum

• 8 parking area identification signs

• 10 trailblazer signs, directing visitors toward areas of interest such as downtown

• 53 new street signs

• 35 regulatory (stop) signs to be installed on decorative posts

• 63 historic site identification signs

• 30 vinyl hanging banners, designed to mimic jockey colors and hang from the mast arms at intersections downtown

• 27 district identification signs.

 “We‘re really excited about this project,” Sale said. “Not only will it help package the town and give us a cohesive look, but it sends the message that we’re really proud of our town and want to show it off.” 

If all goes as planned, fabrication of the signs should start on or about Dec. 1 and installation after the first of the year, she and Sale said.

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