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Local literacy benefits from CreateAthon services

Posted: September 27, 2011 4:17 p.m.
Updated: September 28, 2011 5:00 a.m.

The Kershaw County Literacy Association was one of 10 South Carolina non-profit organizations recently chosen as the beneficiary of free marketing and creative services.  The services were provided by Riggs Partners of Columbia, during its 14th annual CreateAthon event.

The 24-hour work-around-the-clock event began at 8 a.m. Sept. 15, and ended Sept. 16, with KCLA’s acceptance of the new marketing materials.

“We are honored to be the recipient of these services,” said Hope Robertson, executive director of KCLA. “It will allow us to take our message to a whole new level of community awareness and involvement, as we roll it out over the next few months.”

“The task of selecting a few nonprofits from so many applications never gets easier for us, no matter how many years we do it,” said Teresa Coles, a Riggs partner and co-founder of CreateAthon. “The causes and the people behind them are incredibly inspiring, and it’s part of what makes the CreateAthon experience so rewarding for us.”

Riggs Partners expanded its local CreateAthon event into a national program in 2002. Since that time, more than 77 agencies in the U.S., Canada and Puerto Rico have participated, helping more than 1,000 nonprofit organizations by delivering 2,500 projects valued in excess of $12 million.

About Riggs Partners

Riggs Partners is a brand consultancy that specializes in developing brand communications programs for socially conscious companies and nonprofit organizations. The firm’s portfolio addresses every aspect of contemporary brand management, from consumer research and strategic brand planning to all forms of advertising and design, in both traditional and online channels. For more information visit riggspartners.com.

About KCLA

The Kershaw County Literacy Association’s mission is to promote a literate community by providing reading and writing instruction to the nearly 1 in 4 illiterate and functionally illiterate county residents, regardless of age, gender, race or socio-economic status.  To volunteer, contact Hope Robertson at 803-669-0019 or e-mail: hope_kclit@truvista.net.

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