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Collins Funeral Home changes hands

Posted: August 9, 2018 4:43 p.m.
Updated: August 10, 2018 1:00 a.m.
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Bracy

Collins Funeral Home has been purchased by Anthony “AJ” Bracy, Jr., of Columbia. 

Bracy, originally from Camden, said he hopes to usher in a new era of service with a focus on personalization. Families can expect the same quality and professionalism with more competitive pricing and increased options, he said.

 Bracy, a 16-year veteran of funeral service and a graduate of the American Academy McAllister Institute of Funeral Service, currently lives in Columbia with his wife, Cassandra, and son Joshua. Additionally, Bracy holds a Masters of Divinity from Liberty University and is an ordained minister, recently serving as the S.C. Morticians Association chaplain. 

Bracy said he has many ties to Kershaw County, with extensive local family, and has previously served area residents, working with both Haile and Collins funeral homes. In addition to service at historic African-American firms, Bracy brings diverse experience and management skills from working with large firms, including McEwen Funeral Service, a Dignity Memorial company, in Charlotte, N.C. and Thompson Funeral Home at Greenlawn Memorial Park, a Foundation Partners Group company, in Columbia. 

Under Bracy’s leadership, Collins will offer horse drawn carriages, motorcycle hearses, Certified Celebrants and graphic artists to provide unparalleled customization for families who are looking for meaningful tributes that reflect the legacy of their loved ones. Collins also partners with national organizations, including the Patriot Guard Riders, honoring Veterans, and the TEARS Foundation, which aids in funding infant services. 

Collins was founded in 1914 by A.R. Collins, and his son and daughter-in-law would continue to manage the funeral home. In 1999, the funeral home was purchased by Roosevelt Osborne, Sr., and wife Beverly. Osborne had learned funeral service under the tutelage of Willie Mae Collins and was a trusted family friend. Bracy would later work alongside Osborne. 

Osborne and his wife, Beverly, continue to assist in the operation of the business on a part-time basis. 

“Funeral service is my life’s passion,” Bracy said. “I plan to continue with the many great traditions of Collins Funeral Home, and incorporate new technologies in personalization so that all families, regardless of budget, can provide fitting tributes.” 

Bracy looks forward to meeting the community and sharing his vision this summer and fall and is hosting several free gatherings, including fish fries, a back to school fair, and other events.

 

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