The Kershaw County Economic Development Office recently produced and released a promotional video touting the advantages of basing a business at one of the county’s major industrial sites. The 4-minute 28-second video showing the potential of the Central South Carolina MegaSite, is on YouTube and has been sent via e-mail to industries the economic development office hopes to impress.
“We are very pleased with our newest marketing tool - the video of our MegaSite. We sent the video by email to over 200 individuals,” County Economic Development Director Peggy McLean said. “Our primary target audience is those groups helping companies make site location decisions -- consultants, Department of Commerce, Central South Carolina Alliance, the SC Power Team, Duke Energy and other economic development allies. We also sent it locally to our Committee of 100 members.”
The video points out the MegaSite infrastructure; proximity to major highways, airports and the Charleston seaport; and the available workforce and nearby training facilities. Computer generated graphics show the site’s potential.
It also features a testimonial from Kershaw County Council Chairman Gene Wise in his role as general manager of the Target Distribution Center in Lugoff.
“Our goal for the video was to show the potential of the site and what it could look like with buildings on it. The site is currently wooded and this video gives an aerial view of the area with the site cleared and buildings constructed,” McLean said. “It was also produced to promote the name change from Conder MegaSite to the Central South Carolina MegaSite. A name change was suggested by our consultants during our strategic planning process in 2012 and we feel ‘Central South Carolina MegaSite’ gives it a stronger identity and helps identify its location. We will use the video when we work with an industrial prospect interested in a large ‘mega’ site.”
McLean said the video took about six months to plan and produce.
“The most time consuming part of production was the animation. We went through several edits before we felt like it was right,” she said. “We have received nothing but outstanding comments on the finished product. We are extremely proud of this new marketing tool.”