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Marketing Camden - Part 1 of 2
Firm presents initial tourism marketing recommendations
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Camden City Council spent two hours during its work session Tuesday afternoon hearing Arnett Muldrow’s initial tourism marketing plan recommendations. In this first of two reports, the C-I looks at the Greenville-based firm’s suggestions for launching the new “Camden: Classically Carolina” brand and for what it called “product development” -- tourism packages and other ideas for bringing a critical mass of visitors to Camden. Monday’s report will focus on organization and funding, data collection and analysis, and the questions asked and concerns raised by council members and others during the meeting.