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Tourism director projects increased rural support
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Kershaw County Tourism Director Darron Kirkley anticipates a greater push to attract tourists to more rural parts of the state after hearing tourism trend updates during last week’s Governor’s Conference on Travel and Tourism. The three-day conference, now in its 48th year, brought together industry leaders to share insights and discuss the future of the state’s hospitality business. After taking part in the expo, Kirkley noted a new ad agency handling the state’s tourism efforts will be concentrating on places like Kershaw County, which should help bring in more tourist dollars.