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Last nights #DemDebate shows the power of social media in politics
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Some reviews said Hillary Clinton won the Democratic debate. And it seems she did, at least in terms of social media. - photo by Herb Scribner
Democratic presidential nominee Hillary Clinton may not have everyone convinced she can be president.

But she sure had a handle on grabbing attention on social media after Tuesday nights Democratic primary debate. Not only was #HillaryClinton trending Tuesday night and Wednesday morning, but so was the phrase #IAmWithHer, a hashtag originally started by her husband former President Bill Clinton to show support for the former Secretary of State.

Several social media users followed in Bill Clintons tweet-steps by sharing similar thoughts, especially after reviews of Tuesdays Democratic debate declared that Clinton won the night overall and looks to be the frontrunner for the 2016 presidential election.

In fact, the conversation spilled over into Wednesday morning, when Clinton accounted for 10 percent of Facebooks conversation only behind GOP frontrunner Donald Trump and fellow Democratic nominee Jim Webb (though much of the conversation centered around him was in jest), according to Facebook Signal.

And although fellow Democratic nominee Bernie Sanders gained more new Twitter followers after the debate, Clinton earned more Facebook likes and had a higher Google search ranking than Sanders, according to Bloomberg.

Its not surprising that Clinton inspired such a reaction. After all, more than 4.7 million Facebook users generated 10.1 million interactions after she announced she was running for president last April, according to USA Today. Prior to that announcement, Clinton averaged about 270,000 people talking about her on Facebook, higher than most of her running mates.

This may be good news for the Democratic presidential nominee since social media has been touted as an important part of the 2016 election that could give him or her a leg-up against the competition, according to CIOs Lauren Brousell.

Todays candidates have more access to social media and more accounts overall than presidential hopefuls in the past, giving them the power to carefully craft a message about their politics, she wrote.

As campaigning for the 2016 election increases, political strategies targeting newer social media sites will surely play a significant role, she wrote.

More so, its a way for presidential candidates to reach their voters, many of which use social media to understand and read about politics, according to the Pew Research Center. In fact, the amount of registered voters who use social media to follow politicians has doubled since 2010, according to Pew.

The changing way Americans connect with politicians is especially notable given the runup to the 2016 presidential election, according to Pew. Many candidates, including Hillary Clinton, Jeb Bush and Ted Cruz, have used social media platforms to announce or discuss their potential presidential candidacy. And although Obama has only recently joined Twitter, his presidential campaigns have often been praised for effectively using social media to mobilize volunteers and voters.

It seems appealing to voters through social media will only continue as the 2016 election cycle heats up. And it seems Hillary Clinton, as made evident by Tuesday's debate, may have the best strategy moving forward.

The Clinton campaign has been very targeted and focused on specific issues and specific topics, according to Bill Jasso, a professor at Syracuse University, told CIO. It has not been a run-of-the-mill, drive-by tweeting type of situation. It looks as though it's the execution of a strategy rather than just random (posts)."