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My Brain on NASCAR - Nov. 7, 2017
The People's Champion
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There’s a giant billboard currently on display at Texas Motor Speedway (TMS) proclaiming that “Chase Elliott is the People’s Champion.” This creative -- and largely unsubstantiated, based on the fact that Elliott has won zero NASCAR Cup Series races to date -- piece of advertising is the track’s response to a heated post-race exchange between Elliott and Denny Hamlin at Martinsville on Oct 29. Hamlin wrecked Elliott from the lead with two laps remaining, earning the ire of fans and allowing Kyle Busch to claim the checkered flag and a guaranteed spot in the championship final four in the process.

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