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Photo giant near sad collapse
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When musical great Paul Simon wrote the hit song “Kodachrome” in 1973, nobody could have foreseen that 38 years later, the photographic giant Eastman Kodak would be on the verge of bankruptcy. Kodak was perhaps the best-known brand in the world at that time, a photographic megalith that controlled its industry with nearly complete dominance. It was the master of what graduate schools of business call vertical integration: the folks at Kodak sold you a camera, then they sold you some film to put in it, then they sold you the processing.