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Small papers can do big things
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As of 2015, there were 1,331 daily newspapers. That includes dailies in smaller communities, but the vast number of “small” communities is where weekly, twice-weekly and thrice-weekly newspapers like ours live and breathe. I think it’s safe to say there are far more non-daily newspapers than dailies and -- while their average circulation is lower than dailies -- they actually reach more people.