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Negative ads
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Most Kershaw County residents will breathe a sigh of relief this morning because they’ll no longer be subjected to the constant bombardment of negative political ads which have dominated the airwaves for the past couple months. The so-called political operatives who run campaigns insist negative ads are used because they’re effective. We challenge that; such commercials might have worked a few years ago, before they were used by nearly every candidate, but we’d wager that for most voters, they have lost their power.

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